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How to Make Sure Your Web Site will Bring ResultsOctober 31, 2006 2:54 pm by Jarom Adair
3 Steps to Effective Web Site Marketing and Promotion
I get calls on a regular basis from business owners who ask me if I could “take a quick look over their site and see what I think.” This usually translates into “We’d like to make sure there aren’t any major, blatant problems with our web site before we bring more people to it.” It may be a new site or it may be an established site about to experience increased traffic from a new marketing campaign. Regardless, your business web site needs to work well with your marketing and promotion efforts.
I’m happy to spend 10 minutes on the phone giving anyone my thoughts about their web site (feel free to contact me), but there are a few things I usually touch on no matter the situation. The top three are…
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How to Grab Your Customer’s Interest in 3 Seconds or LessSeptember 27, 2006 9:31 am by Jarom Adair
(Without Firing Gerbils Out of a Cannon)
Outpost.com shot a gerbil out of a cannon during a Super Bowl commercial. A while later they showed a pack of wild wolves attacking a marching band. They certainly got the attention of people watching the Super Bowl commercials, but what were they trying to accomplish? Did it work?
In this world of advertising, businesses need to know how to properly and effectively grab the attention of the the people they market to. If done wrong, your marketing efforts will be wasted. How can you effectively grab the attention of the people you hope to make your customers?
You’ll know the answer to that (and the result of Outpost.com’s commercials) by the end of this article.
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Online EspionageSeptember 18, 2006 8:38 pm by Jarom Adair
How to Choose an Online Marketing Strategy Based on Your Competitor’s Weaknesses
You’ve got competitors. Those competitors are using a number of marketing strategies to find their customers. What are those strategies? Are they having success? Sun-tzu, the Chinese General and Military Strategist, says “Keep your friends close, and your enemies closer.” In this day of technology it is actually easy to scope out your competition. If you know who your competition is and what they’re doing to market their business, you can find the best way to compete.
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How to Market Your Web SiteSeptember 12, 2006 2:49 pm by Jarom Adair
A Practical Approach to Choosing the Best Marketing Methods
There are so many ways to market a web site that it’s important to have a focused strategy. If you don’t know the correct and best ways to market your site, you’ll end up spending a lot of time and money on pursuits that give you only marginal success. Picking the correct strategy, on the other hand, will maximize your efforts and bring in the best return on the time and money you invest.
How do you know what the best strategy for your particular situation is? After developing marketing strategies for dozens of companies, I have found a couple of basic marketing methods work well in a variety of situations…
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What is a Blog and How can it Help My Business?August 30, 2006 4:09 pm by Jarom Adair
Gaining Credibility, Trust, and Higher Profits On Your Web Site through a Blog
You’ve heard of “blogs”. You may know what they are, have read them, or have one of your own. But what are they really for and how can they boost your business? Credibility…trust…customer loyalty…increased site visitors…blogs do all these things for businesses. The bottom line is that blogs boost profits.
But only if done correctly…
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Falling in Love with Your MarketingAugust 22, 2006 2:20 pm by Jarom Adair
…Where and When Not To.
When approaching any kind of a marketing decision, always ask yourself “WWMGD?” This, of course, stands for “What Would a Marketing Guru Do?” There are several basic things you can do to approach your marketing activities the same way a marketing pro would. These concepts and approaches are not complex, but they will save you time, money, and a lot of frustration.
And, as with all good marketing, this story is all about LOVE. That’s right–marketing and love…
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The #1 Email Marketing QuestionAugust 15, 2006 2:58 pm by Jarom Adair
And the Top 25 Answers…
When done right, email marketing opens the doors to greater customer retention, more repeat sales, the ability to attract new customers with ease, and establishing your company as the authority in your field. Building a database of customers and sending them regular emails could literally be worth millions to you.
With these kinds of benefits, what is the first question most of my clients ask me when it comes to email marketing? The #1 question is:
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Successful Marketing StrategiesAugust 1, 2006 11:50 am by Jarom Adair
How to Think Like a Professional Marketer
“I can’t hardly wrap my mind around how big a market is.” said Shawn Nelson, CEO of LoveSac at a lecture I attended. Shawn sells what are, in essence, bean bag chairs. He’s opened several stores around Utah, has spawned several competitors, and still hasn’t saturated his market. I thought he would have gone out of business by now. I figured he’d sell a couple hundred LoveSacs, fulfill all the pent up demand from the 80’s, and then there’d be nobody left to sell to. Yet he consistently sells hundreds of these things every month.
There’s enough people out there for any decent product or service to be successful. The trick is to know how to market to those people. If you knew what professional marketers know, your chances of having a highly successful marketing campaign would increase dramatically. The money you spent reaching out to your target market would come back to you with dividends. You’d have fun doing it too.
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Bootstrapping on the WebJuly 18, 2006 1:12 pm by Jarom Adair
How to Build the Best Web Site Possible on Any Budget
I’ve got a great idea–I want to write a program that will instantly create the perfect web site for every business. I’ll hook a few diodes up to the business owner, plug them into my computer, and 10 minutes later their business dream site will be complete. This process will be fueled entirely by the love and passion that the business owner possesses for their business, thereby ensuring that those with the most enthusiasm for their work will have the best sites. Business owners who have no passion for their work and don’t believe in their company will get mediocre sites.
 The picture here is an initial concept of what the process might look like:
But until I get this idea up and running businesses are going to have to get their ideal site the traditional way, which usually involves a decent chunk of change and a good time investment.
Time and MoneyBoth time and money are necessary to building the ideal web site, but these are the two things most businesses are a bit short on. So what’s a business owner supposed to do to create a great site? Take out a loan and hire an in-house professional web team? Take two weeks off to learn Front Page and build a site themselves?
There are more options out there than most business owners realize. read more…
My Site Isn’t Selling Anything!!July 4, 2006 4:05 pm by Jarom Adair
The score is web site: $3,500 — web sales: $0
This is the nightmare of all business owners who have just invested in a web site. When it comes to a business’s profits, web sites are supposed to make noises like a cash register (”ka-ching!”), not like a toilet (”flush!”).
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